The Business Leadership Programme
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module 1 |
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module 2 |
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Companion Learning to "What Management Is"
by Joan Magretta
Joan Magretta and George Mann have
joined forces to create The Business Leadership Programme
for managers preparing for senior roles. Joan Magretta’s internationally
acclaimed book, “What Management Is” weaves together the
core concepts of management into one clear, integrated whole.
The BLP will use this framework to teach performance-oriented
managers how to put these ideas to work in their own businesses.
While at first glance there appear to be many, many training
programmes in this area, few address in a thorough way the fundamental
challenge of the manager’s job: getting an organization to perform
by creating value. As one seasoned teacher of executivespoints out,
“It is important to understand your leadership
profile and your personal strengths and weaknesses. But it is essential
to be able to explain to your people where you are going and why it
is a good idea to go there.”
The programme not only introduces the core concepts of
management, but it makes them real and practical.
Key elements of the design are:
- The programme will follow the book’s structure.
The first half will address the Big Picture questions of strategy
and organization. It teaches the key concepts of value creation,
business models, business strategy, and organizational design—and
how these concepts relate to each other in practice. Broadly
speaking, these are questions of Design that answer the question:
Why do people work together and how?
- The second half focuses on Execution, on how managers
actually deliver the results they promise. Beginning with an
innovative module on performance metrics (which numbers matter
and why?), and ending with a session on leading people (which
values matter and why?), the emphasis in Execution is on getting
things done. Topics include “Betting on the Future: Managing
Innovation and Uncertainty” and “First You Focus,”
a module on priority-setting and resource allocation.
- Initially the BLP will be offered as an in-company
programme and customised to each company. Most sessions will
use company information, e.g. business models, strategies, performance
measures.
- Our initial thought is to run the BLP as two modules
of approximately 3 days each with Action Learning Projects between
the modules. The programme could also be run as a series of
one and two day sessions.
- The faculty will be drawn from leading business
schools.
- New materials will be created for the course by
Joan Magretta.
- Action Learning Projects will be a recommended
option.
- The programme will run in the US and Europe offering
the possibility of international team-building.
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