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Strategic Customer Relations - next case study

outline | timetable
day one day two day three day four
eBusiness and Technology: Impact on Customers
  • Readers Inn: case discussion
  • Product distribution and the transformation of the information industries

The Architecture of B2B Business Models 		Strategic Customer Relationships
  • The enemy within
  • Market definition and market orientation
  • Discussion, group work and presentations
 Building a Customer Centric Organisation & Leading Change
  • British Airways: case discussion
  • Development of conceptual frameworks for leading change to a customer centric culture
 Implementing Change
- contd.
  • Group presentations and class discussion

Learnings of the Week:
Implications for Action
  • Wrap-up and learning points
  • Commitments for action and closure
eBay: New Business Models
  • Case discussion

Mobile Commerce
  • Future business models for eBay, Yahoo and Amazon
  • Segmentation, targeting and competitive positioning: implications for the company
  • Discussion, group work and presentations
 Application of Conceptual Frameworks to the Company
  • Discussion, group work and presentations

Implementing Change
  • Computer based simulation
  


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