Demographic changes (ageing population) and new therapeutic technologies are resulting in significant market growth for medical technologies for the foreseeable future. The company has to grow faster than this to increase market share. The company has an excellent record of meeting or surpassing very aggressive goals for revenue and returns on net asset growth. The growth rates mean that today’s directors will be running a business double the present revenues in less than five years.
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The Business Challenge
Developing a deep understanding of the implications of the performance
goals for the participants' business operations. Developing a framework
to make business decisions to meet these goals.
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The Marketing Challenge
What are the characteristics of a market driven company? What are
the strategies, structures, processes and systems necessary to succeed?
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The Customer Challenge
What are the trends in health services funding likely to support the
achievement of the business goals and what are the inhibitors? What
are the changes in decision making at the national and hospital level?
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The Personal Leadership Challenge
Understanding the High Performance Organisation. What are the characteristics
of organisations which consistently out-perform the market? What are
the implications for leadership. What are the characteristics of front
line leadership in a changing and complex environment?